Recommend us and work with us long term

We openly offer cooperation to sales people, agencies and consultants. You connect us with the client, we handle the presentation, implementation and support. The fee is tied to the contract that results and to the period the client uses the platform, and terms are agreed with each partner individually.

SoftCave platform executive report: business indicators, channel efficiency, sales funnel drop-off and delivery risksCOMMERCE INTELLIGENCE | EXECUTIVE EMAIL BRIEFRecipient: Owner / Managing DirectorSTRATEGIC FILTERS & BUSINESS RULESRule: High Traffic / Low ConvFunnel Leak: Checkout drop > 40%Risk: cash-on-delivery returns > 8%Monthly report (May 2026)Export PDF report1KEY BUSINESS INDICATORS (EXECUTIVE KPI SNAPSHOT)REVENUE REALISED (ERP)0 €32.400 €76.850 €114.200 €138.900 €142.500 €▲ +8.2% (vs GA4 ordered: €158k)NET CONTRIBUTION (MARGIN - ADS)0 €6.500 €15.800 €23.400 €28.200 €Gross margin: €44,745 (31.4%)BLENDED CAC / AVERAGE BASKET0.00 € / 0.00 €2.10 € / 45.00 €4.50 € / 61.20 €5.42 € / 68.50 €CAC/AOV share: 7.9% | Free delivery threshold: €80ORDER FULFILMENT RATE0.0%42.5%68.0%81.3%88.4%▼ 11.6% cancellations / 4.2% courier returnsPOAS (PROFIT ON ADS)0.00x1.20x2.15x2.85xROAS: 4.8x (Healthy cash flow)2CHANNEL EFFICIENCY AND ACQUISITION PROFITABILITYCHANNELSESSIONSCONV. %REALISEDROASPOASSTRATEGIC DECISIONPaid Search (Google)42.500 (34%)2.45%42.470 €4.8x1.62xScale budget +15%Paid Social (Meta)35.000 (28%)1.18%24.700 €2.4x0.88xReduce / switch off ad setOrganic Search (SEO)27.500 (22%)3.10%38.250 €--Strengthen SEO categoriesEmail / loyalty base13.750 (11%)5.20%23.200 €14.2x4.80xIncrease frequencyDirect / Referrals6.250 (5%)2.80%8.380 €--Track retentionOwner's view: Email brings the highest net margin at minimal CAC. Meta campaigns need their audience reviewed.3ECOMMERCE FUNNEL DROP-OFF (GA4)1. PRODUCT VIEWS125,000 sessions100%2. ADD TO CART10,500 sessions8.4%3. INITIATE CHECKOUT5,460 sessions4.3%4. PURCHASE3,047 orders (Overall conv: 2.43%)▼ Drop-off 91.6% (adds to basket: 8.4%)▼ Cart abandonment: 48.0% (delivery costs)▼ Checkout drop-off: 44.2% (mobile form)Profit lost at checkout: ~€18,500 in potential margin lost at the checkout step.4PROMOTION RANGE AND STOCK HEALTH[HIGH TRAFFIC / LOW CONV]SKU: 4892 - Tech Pro winter jacket1,420 visits | Conv: 0.42% | Stock: 84 pcs | Capital tied up: €4,200Decision: Cut the price by 10% to speed up turnover and free up cash flow.[HIDDEN GEM / HIGH MARGIN]SKU: 1042 - FastCharge wireless charger180 visits | Conv: 6.20% | Gross margin: 42% (€18 per unit)Decision: Move to position #1 in the category and increase the Google Shopping budget.[DEAD STOCK / NO SALES > 60 DAYS]14 SKUs (seasonal products)Total tied up at cost price: 12.450 € with no working capitalDecision: Create an outlet bundle and free up warehouse space.[RETURNS & MISSED DEMAND]SKU: 7711 (S3 trainers - returns 24%) | Enquiry: two-piece black412 searches with no results (estimated loss ~€3,200 in turnover)Decision: Fix the size chart for SKU 7711; add the requested range to purchasing.5CHARTS: DEVICES & COURIER RISK BY CITYDevice imbalance: share of visits vs revenue realisedVisits (%)Revenue (%)Mobile74% visits40% of revenueDesktop26% visits60% of revenue! Owner risk: 34% of revenue lost on phones because of how long checkout takes.Courier risk: rate of refused cash-on-delivery parcelsTOLERANCE THRESHOLD (8%)Belgrade2.1% (48% of shipments)Novi Sad2.8% (18% of shipments)Kragujevac4.2% (10% of shipments)Niš & South9.4% OVER THRESHOLDCash flow protection: SMS verification for cash on delivery enabled for red-zone cities (>8%).

{ What the cooperation rests on }

A relationship that lasts, not one referral paid out once

We do not publish figures up front, because they are not the same for everyone. The role of a partner who forwards a contact differs from that of a partner who leads the client through the whole process. We set the terms in the first conversation and state them in the contract, before you invest a single hour of work.

A fee tied to the contract

You share in the value of the business that comes from your recommendation, and not only at signature but for as long as the client uses the platform. The cooperation pays for as long as the client relationship lasts.

Terms are agreed, not dictated

The size and rhythm of the fee depend on your role in the deal - whether you only recommend, lead the conversation with the client, or stay involved through implementation. All of it is set out in the contract before the first recommendation.

No investment, quotas or exclusivity

No membership fee and no required number of recommendations. We do not ask you to work only with us, and we do not limit your territory or your trade.

Building the solution together

Partners are in the field and hear first what the market is missing. Those requests enter the platform's development plan, so over time you sell a solution you helped shape.

{ How it works }

You open the door, we do the rest

From you we expect the contact and the recommendation. The presentation, technical conversation, quote, implementation and support are handled by our team, so your involvement stays at the level of one call.

01

Conversation and contract

We get to know each other, define your role in the cooperation and sign a partner contract stating the fee, the calculation method and the payment term clearly. The contract comes before the first recommendation.

02

Registering the contact

You register a prospective client through the form or by email. The contact is recorded with a date and tied to you, so within that period no other partner can claim the same company.

03

Presentation and quote

Our team takes over the technical conversation, the platform demo, the process analysis and the quote. You may attend the meetings but are not obliged to - we do not expect you to know the technical details.

04

Contract and continuation

Signing the contract with the client establishes your right to the fee, and it continues for as long as the client uses the platform. Your relationship with the client stays yours, and you can propose improvements that come out of it.

{ Who can be a partner }

The program is open to individuals and to companies alike

We ask for neither technical knowledge nor a sales record in software. We are looking for people who already talk to retailers and can spot a company losing time to manual work.

Sales people and field reps

You already visit retailers, wholesalers and distributors. Recommending the platform is extra income on an existing route, without changing your core work.

Marketing and digital agencies

The client wants an online store and you do not want to maintain code. We build and run the platform, you keep the campaigns, design and content.

Accountancy and consulting firms

You see which companies struggle with manual order entry, fiscalisation and calculations. A recommendation solves their problem and opens extra income for you.

IT firms and freelancers

You do infrastructure, ERP or support but do not build ecommerce. Instead of turning the enquiry down, pass it to us and stay in the deal.

What you get from us

A partner should not have to improvise. Materials, the demo and technical support in the sale come to you as soon as the contract is signed.

Sales materials

A presentation, a one-page quote and a feature list in a format you can send the client the same day.

Demo account

Access to a demo store with realistic data, so you can show the client the admin panel live, without waiting on our team.

Technical support in the sale

Our engineer joins you at the meeting, in person or online, when the client asks about integrations, migration or security.

Visibility of status

At any moment you know which stage your recommendation is at - contacted, presentation, quote, contract - and what is expected of you.

{ Terms of cooperation }

The rules are the same for every partner

The figures are agreed individually, but the rules the cooperation runs by apply equally to everyone. A partner who does not know how the fee is calculated will not recommend the solution a second time.

The recommendation is recorded in writing

Tying a client to a partner starts from the registration of the contact and lasts while the negotiation is active. The period is stated in the contract.

The fee is not reduced by discounts

The basis for calculation is the contract value actually collected. If we grant the client a discount, that does not come out of your share.

No exclusivity

We do not ask you to work only with us, and we do not limit your territory, your trade or the number of recommendations.

Confidentiality of client data

We use the data you pass to us solely for contact and for the quote. We do not contact the client outside the agreed channel without your knowledge.

Common questions from partners

Do I have to know the technology to recommend the solution?

No. It is enough to spot a company that sells online or plans to start. The technical conversation, the demo and the quote are handled by our team.

Why are the fee terms not published on the site?

Because they are not the same for everyone. The role of a partner who forwards a contact differs from that of a partner who leads the client through the whole process and stays involved after implementation. We set the terms in the first conversation and state them in the contract, before you invest a single hour of work.

When does the right to a fee arise?

The right arises on signing the contract with the client, and payment follows once the corresponding invoice is collected. The payment term is stated in the partner contract.

What if the client cancels after a few months?

The part of the fee tied to implementation stays yours. The part tied to using the platform is calculated only for the period the client actually paid for.

How is the payment recorded?

If you are a company or a sole trader, payment goes against your invoice. For private individuals it is made under a service contract, with taxes and contributions paid.

Can I recommend several companies at once?

You can. There is no upper limit on the number of recommendations and no quotas to meet.

What if the company I register is already our contact?

We tell you immediately, before you invest time. If the company is not in our records, we confirm the registration within one working day.

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